Forget it, filling children with toys is not sustainable in either the short or long term. Beyond the obvious environmental impact this generates, what kind of consumer decisions do we expect them to make in the future in such a scenario.
Parenting is one of the most consumer-oriented stages, where offering 'the best' and 'doing the best' at each stage of our children's development forces us, in a way, to constantly renew their toys, their clothes and even their own consumption habits.
Sustainability begins with and in each one of us. It is vital that we remember the importance of making good decisions, of offering quality time to our children. We live in a world where more than ever we must learn to enjoy the little things, choose what we really need, and value it, so that they know how to do it too.
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